CMPC Maderas Showcases New Developments at Expo Mueble Internacional 2025

CMPC Maderas made a strong impact at Expo Mueble Internacional—the leading furniture industry event in Latin America—held in Guadalajara, Mexico, August 13–16. With a dedicated booth, the company reaffirmed its commitment to innovation, quality and leadership in the wood products market.

A Booth that Stood Out

At this year’s edition, CMPC Maderas showcased a large-scale stand that allowed the company to present its full value proposition. In previous years, its participation had been through shared spaces with strategic customers.

“This dedicated booth allowed us to showcase the full scope of CMPC’s value proposition in the market and the work we do across the wood value chain,” said Maximiliano Jiménez, Regional Sales Manager Latin America at CMPC Maderas.

The booth became a meeting point for distributors, long-standing customers and new prospects interested in the company’s products.

Innovation: Heat-Treated Lumber and New Product Lines

A key focus of the exhibit was value-added products, especially Milex heat-treated lumber.

Visitors also learned about solutions such as Primed Plywood and MCA-treated Plywood, underscoring CMPC Maderas’ commitment to developing innovative products for the furniture industry.

Interest in heat-treated lumber was particularly strong. “A year ago, we showcased our first samples—today we’re already shipping Clear Rustic Heat-Treated Lumber to Mexico, opening up new growth opportunities in this market,” Jiménez noted.

Market Confidence and Customer Loyalty

Recognition of Selex Plywood and sawn lumber quality was another highlight at the show. Many attendees arrived with specific projects seeking these products, reflecting strong trust in the brand.

Long-term partnerships—some spanning more than 20 years—demonstrate CMPC Maderas’ consistency in quality and on-time delivery. “Even as new brands enter the market, our customers keep choosing us because we’ve remained consistent in our products and standards,” Jiménez added.

CMPC Maderas: Tradition, Quality and Innovation

Participation in Expo Mueble Internacional reinforces CMPC Maderas’ position as a key player in the Latin American forest products and furniture industries. The company combines tradition and experience with the agility to meet evolving market needs through innovative and sustainable solutions.

With developments like heat-treated lumber, CMPC Maderas looks ahead while staying true to its core values: quality, trust and commitment to its customers.